Social First

RS Components is a trading brand of Electrocomponents. The company supplies electronic components; electrical, automation and control, test and measurement equipment; engineering tools, and consumables via e-commerce, and trade counters in 32 countries.

The MAX Truck is RS Components’ newest innovative asset. For a week in June, MAX Truck headed to Hessentag, Germany,  to entertain and educate event-goers.

In order to fully maximise MAX’s potential at this event, we created two exciting Facebook Filters to be showcased on the truck whilst also being served with paid media to those attending Hessentag’s event.

  • Encourage footfall to MAX Truck at Hessentag
  • Drive engagement and usage of elevated moments both on social and on-site
  • Increase awareness of RS Components as an innovative and exciting brand