Social First

Bacardí Limited is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. My role as the content creator of the HUB Team at AMV BBDO London was to concept, create, execute and manage digital content for the Bacardí Global Channel. I was ensuring a consistent, integrated brand perception and visual identity to the highest standard. I was also in charge of creating monthly Tactical Content covering key topics & moments in the BAU calendar as well as bespoke content for special occasions; which were delivered in template form to allow local markets across Europe to use by only having to transcript copy in their languages.