Social First

Bombay Sapphire and Baz Luhrmann have partnered with the London Design Museum to present Saw This Made This, the world’s largest mass-participation AI art event. Over four days, renowned AI robot artist Ai-Da created bottle label artworks and synthesised submissions shared via the hashtag #SawThisMadeThis. The exhibition was also presented at the Chelsea Factory in New York. Social media users have been invited by Luhrmann to share what they ‘saw’ and consequently ‘made’ using the hashtag and I created content for them to engage with the exhibition prior – during and after on Bombay Sapphire’s channels. Using visuals and soundtracks of the main campaign to create countdown assets, video content projected at the Design Museum exhibition or wrap-up videos of the event.