Social First

Bacardi Breezer is an alcoholic fruit-flavoured drink made by Bacardi that comes in a variety of fruit flavours.

For the relaunch of the brand in 2022, I created numerous assets and social-first concepts using the new branding and Hero campaign visuals to give life to the brand’s new personality.

Breezer is about having fun and not taking life too seriously, these principles guided me in the creation of playful and dynamic assets.