Social First

In 2023, Sheba launched a new integrated marketing campaign based on the discovery that one in every four cat owners is allergic to cats but still loves them. The creative work, produced in collaboration with AMV BBDO, illustrates what we all know: cat parents will go to any length for their babies.

The campaign features three 15-second films and print commercials featuring kittens putting on their charms for SHEBA and their parents’ undying devotion. I have been working on the film’s supers, and the design of the e-commerce banners: Amazon, Yahoo…