Social First - Marion Rossignol

Bombay Sapphire & Aida

MarionR625 — Mon, 14 Aug 2023 16:40:29 +0000

Bombay Sapphire and Baz Luhrmann have partnered with the London Design Museum to present Saw This Made This, the world’s largest mass-participation AI art event. Over four days, renowned AI robot artist Ai-Da created bottle label artworks and synthesised submissions shared via the hashtag #SawThisMadeThis. The exhibition was also presented at the Chelsea Factory in New York. Social media users have been invited by Luhrmann to share what they ‘saw’ and consequently ‘made’ using the hashtag and I created content for them to engage with the exhibition prior – during and after on Bombay Sapphire’s channels. Using visuals and soundtracks of the main campaign to create countdown assets, video content projected at the Design Museum exhibition or wrap-up videos of the event.

Bombay Sapphire #STMT

MarionR625 — Mon, 14 Aug 2023 13:25:34 +0000

Bombay Sapphire Saw This, Made This global campaign launched in October 2022. As the campaign’s creative director, Baz Luhrmann (Elvis, Australia, Moulin Rouge…) called for people to see the world as a gallery of creative inspiration and share on social media what they ‘saw’ and consequently ‘made’ via #SawThisMadeThis. Thousands of people across six continents engaged with their creative talents and shared what they saw in the world via the hashtag. The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis. Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign features before and after “Saw This, Made This” videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression. From the beginning of the campaign, I have been working on crafting assets for socials that would communicate the principle of the creativity process, using the key elements of the Campaign, such as the corners or the blue hues. Once the project was coming to completion I have been working on the social content that would be used on the Global channels as well as on the local markets. Editing and reformatting assets for a social-first audience.

Bacardí

MarionR625 — Sun, 13 Aug 2023 16:42:06 +0000

Bacardí Limited is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. My role as the content creator of the HUB Team at AMV BBDO London was to concept, create, execute and manage digital content for the Bacardí Global Channel. I was ensuring a consistent, integrated brand perception and visual identity to the highest standard. I was also in charge of creating monthly Tactical Content covering key topics & moments in the BAU calendar as well as bespoke content for special occasions; which were delivered in template form to allow local markets across Europe to use by only having to transcript copy in their languages.

Breezer

MarionR625 — Tue, 25 Jul 2023 16:32:59 +0000

Bacardi Breezer is an alcoholic fruit-flavoured drink made by Bacardi that comes in a variety of fruit flavours. For the relaunch of the brand in 2022, I created numerous assets and social-first concepts using the new branding and Hero campaign visuals to give life to the brand’s new personality. Breezer is about having fun and… Continue reading

Sheba Kittens

MarionR625 — Sun, 16 Jul 2023 16:37:26 +0000

In 2023, Sheba launched a new integrated marketing campaign based on the discovery that one in every four cat owners is allergic to cats but still loves them. The creative work, produced in collaboration with AMV BBDO, illustrates what we all know: cat parents will go to any length for their babies.

The campaign features three 15-second films and print commercials featuring kittens putting on their charms for SHEBA and their parents’ undying devotion. I have been working on the film’s supers, and the design of the e-commerce banners: Amazon, Yahoo…

OVO Energy

MarionR625 — Tue, 20 Oct 2020 16:43:09 +0000

OVO is an energy supply company buying and selling electricity and gas to supply domestic properties throughout the UK.

My role within Influence was to meet with the social managing team every month to establish the key objectives for upcoming campaigns, calendar hooks and development of the channels and audiences alongside the marketing team and designers.
Concepting engaging content, following the brand guidelines while creating bespoke illustrations and animations to inform and engage the audience.

Love & Other Crimes

MarionR625 — Mon, 19 Oct 2020 16:44:38 +0000

Maddox Gallery is an international group of galleries specialising in contemporary and modern art. They have built a reputation for sourcing and exhibiting exclusive, cutting-edge art from internationally acclaimed and emerging artists.

The Love and Other Crimes exhibition, taking place around Valentine’s Day, was complemented with a comprehensive social-first campaign in order to encourage engagement, build brand awareness for Maddox Gallery and ultimately drive footfall to the event.

A range of social activities were implemented including:

Exciting and innovative technology in the form of two filters: a selfie filter which could be used at home anywhere in the world and an augmented reality filter to be used on the gallery’s famous flower wall.
End-to-end experiential from concept to execution of the AR flower wall, including placement of QR codes and capturing relevant content.
Content across all social channels to create awareness and encourage engagement surrounding the exhibition.
In-event coverage of the VIP event to produce social-first content including interviews with artists and influencers as well as event highlights.

RS Cyborg Filter

MarionR625 — Sun, 18 Oct 2020 16:48:16 +0000

RS Components is a trading brand of Electrocomponents. The company supplies electronic components; electrical, automation and control, test and measurement equipment; engineering tools, and consumables via e-commerce, and trade counters in 32 countries.

The MAX Truck is RS Components’ newest innovative asset. For a week in June, MAX Truck headed to Hessentag, Germany, to entertain and educate event-goers.

In order to fully maximise MAX’s potential at this event, we created two exciting Facebook Filters to be showcased on the truck whilst also being served with paid media to those attending Hessentag’s event.

Encourage footfall to MAX Truck at Hessentag
Drive engagement and usage of elevated moments both on social and on-site
Increase awareness of RS Components as an innovative and exciting brand

Maddox Gallery

MarionR625 — Fri, 16 Oct 2020 16:53:14 +0000

Maddox Gallery is dedicated to supporting and showcasing the work of blue-chip, established and emerging artists from across the globe.
Exhibiting a range of mediums, from photography to painting. Being part of the creative team dedicated to the creation of social content for Maddox Gallery, alongside the Lead Designer and the marketing team, the challenge was to propose impactful and visually appealing content for each artists and exhibitions. Following new design trends and techniques as well as incorporating new technologies such as AR filters to widen the reach of the Gallery.

Joker Live Concert

MarionR625 — Thu, 15 Oct 2020 17:00:13 +0000

Founded by Ollie Rosenblatt, Senbla is a London based concert promoting and production company, promoting shows and national tours throughout various venues in the UK. Creation of original social-first assets for the Joker Live Concert. Using official content from the main Warner Bros campaign for the film, editing and designing material in order to convey the… Continue reading

Colony

MarionR625 — Sat, 10 Oct 2020 17:02:07 +0000

Colony was a subscription-based streaming platform offering a wide catalogue of films and exclusive behind-the-scenes extras, serving members in 130 countries.
I started working at Colony as a part-time freelancer for 5 months before being hired as full-time Communication Designer.
Working closely with the marketing team, unpacking every new film and deciding how to showcase the uniqueness of each title. At Colony I have been working on a wide range of briefs: Socials assets, website elements, newsletters and print design. This allowed me to gain confidence and seek collaboration with the other departments of the company to give clear guidance and get involved beyond my design role.